Analyses in Digital Experience Analytics
An overview of the various analyses types used to visualize and measure user patterns in Splunk Digital Experience Analytics (DXA).
Overview
Analyses transform your raw data into actionable insights, focusing on specific areas of the digital customer journey. Use analyses to gain insights about user conversion and adoption, uncover behavior patterns, and connect real user impact with Splunk Observability.
Available analyses
Select the analysis that best fits your monitoring goals.
-
Conversion funnel analysis: convert your behavioral data into actionable conversion optimization insights. Use conversion funnels to visualize multi-step user journeys and link user drop-off points to session replays for root-cause investigation.
-
Time series analysis: visualize trends and detect anomalies. Use time series analyses to view user segment-based metrics over time, and drill into a selected time range for additional insights.
-
Journey mapsNo Content found for /db/organizations/splunk/repositories/portal-production/content/documents/ObservabilityCloud/dea/create_a_journey_map.dita: investigate end-to-end user paths to identify common flows and friction points. Convert a selected path directly into a conversion funnel for deeper investigation.