Introduction to Digital Experience Analytics

Analyze and refine your customer journeys with conversion funnels.

Overview

Splunk Digital Experience Analytics (DXA) is a powerful new solution within Splunk Observability Cloud, designed to empower digital product teams with crucial insights into customer behavior. With these insights, teams can identify friction points, refine user journeys, increase conversion rates, and enhance user engagement, among other advantages of utilizing DXA.

DXA is an add-on that complements existing Splunk Real User Monitoring (RUM) and Splunk Synthetic Monitoring solutions, delivering a holistic view of digital experience management.

Use cases for Digital Experience Analytics

Splunk DXA supports a wide range of analytical needs:

  • Improve conversion rates: Analyze critical user journeys through detailed funnel analysis.

  • Gain deep session insights: Use session replay to understand individual user interactions.

  • Effective user segmentation: Segment users based on behavior patterns and attributes.

  • User journey mapping: Map and visualize the most common customer paths through your product.

  • Identify pain points: Quickly detect user frustrations using behavioral indicators and frustration signals.

  • Heatmap analysis: Visualize user interactions and behavior patterns on specific pages or screens.

  • Retention analysis: Analyze customer retention trends to optimize engagement and reduce churn.